Los Angeles Times: “Why giving people $5 to take a government survey is money well spent” by Jessica Utts

To the editor: There has been a lot of research on incentives over the years; it is clear that they improve response rates to surveys, that nothing works as well as cash for this purpose, and that incentives often pay for themselves by reducing the number of attempts interviewers have to make to get people to respond. (“Your tax dollars at work: $5 bribes to take a government survey,” Oct. 21)

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